A young girl is sitting lacing up ballet shoes next to a caption reading ‘Fatima’s next job could be in cyber. She just doesn’t know it yet’ and the slogan ‘Rethink. Reskill. Reboot’.

Where do creative endeavours come in the career hierarchy?

Last year, during the first wave of the coronavirus, a series of advertisements were released by the National Cyber Security Centre backed through the Government, for a programme called ‘Cyber First’.
They were to encourage more young people into technology related careers; the campaign was titled ‘Rethink, Reskill, Reboot’. One of these adverts featured a young ballet dancer called, for…